Product Marketing Manager

The opportunity:

Hitachi Energy is seeking a dynamic and experienced Product Marketing Manager to join our High Voltage Switchgear team in Sydney. This role is critical in enhancing our market share and promoting our comprehensive portfolio of HV Switchgear products to Transmission and Distribution Utilities, EPCs, and end customers, including Wind and Solar Farm developers.

How you'll make an impact:

• You will engage with customers to assess and pre-qualify Hitachi Energy's switchgear products and manufacturing capabilities, lead initiatives to introduce and promote new technologies, such as Econiq, IGA, etc., to targeted client sectors and consultants.

• You will conduct early technical discussions with consultants and end customers to advocate for technical solutions and influence project specifications during the design phase and conduct market research on technical grounds, analysis to identify trends, customer needs, and competitive landscape, enabling informed decision-making and strategic planning.

• You will provide technical support to the sales team, assisting in the preparation of proposals, presentations, and customer-specific documentation.

• You will work closely with the Business Unit and Front-End Sales teams to align marketing strategies with business objectives.

• You will represent Hitachi Energy HV Switchgear at industry seminars, conferences, and technical committees, showcasing our innovative solutions and market leadership.

• You will develop and implement strategies to diversify market share through the effective utilization of our extensive HV Switchgear portfolio.

• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

• You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.

Your background:

• You hold a bachelor’s degree in engineering, Business, or a related field; a master’s degree is preferred.

• Proven experience in business or product marketing, particularly in the energy or electrical sector.

• Strong technical background in high voltage switchgear or related technologies.

• Ability to work collaboratively across teams and manage multiple initiatives simultaneously.

• Experience in engaging with consultants and influencing project specifications.

• Excellent communication and interpersonal skills, with a track record of effective customer engagement.

More about us:

At Hitachi Energy Australia, we offer you:

• Our flexible working practices help you optimize personal and business performance while creating an environment where all employees can develop their skills and grow.

• International working environment and empowering working culture.

• On Job Training will help you to grow and enhance your skills.